Metrics

Access engagement metrics for posts and media

The X API provides engagement metrics for posts and media. Access public metrics with any authentication, or private metrics for your own content with user authentication.

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Metric types

Type	Authentication	Description
Public	Bearer Token	Visible to anyone (likes, reposts, replies)
Non-public	User context	Private metrics (impressions, clicks)
Organic	User context	Metrics from non-promoted views
Promoted	User context	Metrics from ad views

30-day limit: Non-public, organic, and promoted metrics are only available for posts created within the last 30 days.

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Available metrics

Post metrics

Metric	Type	Field path
Reposts	Public	public_metrics.retweet_count
Quotes	Public	public_metrics.quote_count
Likes	Public	public_metrics.like_count
Replies	Public	public_metrics.reply_count
Impressions	Non-public	non_public_metrics.impression_count
URL clicks	Non-public	non_public_metrics.url_link_clicks
Profile clicks	Non-public	non_public_metrics.user_profile_clicks

Media metrics (videos)

Metric	Type	Field path
Views	Public	public_metrics.view_count
Playback 0%	Non-public	non_public_metrics.playback_0_count
Playback 25%	Non-public	non_public_metrics.playback_25_count
Playback 50%	Non-public	non_public_metrics.playback_50_count
Playback 75%	Non-public	non_public_metrics.playback_75_count
Playback 100%	Non-public	non_public_metrics.playback_100_count

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Requesting metrics

Public metrics (any auth)

curl "https://api.x.com/2/tweets/1234567890?tweet.fields=public_metrics" \
  -H "Authorization: Bearer $TOKEN"

Response:

{
  "data": {
    "id": "1234567890",
    "text": "Hello world!",
    "public_metrics": {
      "retweet_count": 50,
      "reply_count": 12,
      "like_count": 234,
      "quote_count": 5
    }
  }
}

Private metrics (user context)

Requires OAuth 1.0a or OAuth 2.0 with user context for posts you own:

curl "https://api.x.com/2/tweets/1234567890?tweet.fields=non_public_metrics,organic_metrics" \
  -H "Authorization: OAuth oauth_consumer_key=...,oauth_token=..."

Response:

{
  "data": {
    "id": "1234567890",
    "text": "Hello world!",
    "non_public_metrics": {
      "impression_count": 5432,
      "url_link_clicks": 89,
      "user_profile_clicks": 156
    },
    "organic_metrics": {
      "impression_count": 5432,
      "like_count": 234,
      "reply_count": 12,
      "retweet_count": 50,
      "url_link_clicks": 89,
      "user_profile_clicks": 156
    }
  }
}

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Video metrics

For video playback metrics, use the media expansion:

curl "https://api.x.com/2/tweets/1234567890?\
tweet.fields=attachments&\
expansions=attachments.media_keys&\
media.fields=public_metrics,non_public_metrics" \
  -H "Authorization: OAuth ..."

Response:

{
  "data": {
    "id": "1234567890",
    "text": "Check out this video!",
    "attachments": {
      "media_keys": ["13_9876543210"]
    }
  },
  "includes": {
    "media": [{
      "media_key": "13_9876543210",
      "type": "video",
      "public_metrics": {
        "view_count": 12543
      },
      "non_public_metrics": {
        "playback_0_count": 12543,
        "playback_25_count": 9876,
        "playback_50_count": 7654,
        "playback_75_count": 5432,
        "playback_100_count": 3210
      }
    }]
  }
}

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Organic vs. promoted metrics

If a post was promoted as an ad, metrics split between organic and promoted views:

Context	Description
Organic	Metrics from normal timeline views
Promoted	Metrics from paid ad impressions
Public	Combined total (organic + promoted)

Request both to see the breakdown:

tweet.fields=public_metrics,organic_metrics,promoted_metrics

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Metric definitions

Impressions

Count of times the post appeared on a user’s screen. Not unique—the same user viewing twice counts as two impressions.

Repost count

Number of reposts (retweets). Does not include quote posts.

Quote count

Number of quote posts (reposts with comment). These are always organic.

Video views

Aggregated across all posts containing the video. A video reposted in multiple posts has one total view count.

Playback quartiles

Number of unique users who played through each percentage of the video. Useful for understanding drop-off rates.

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Requirements summary

Metric field	Authentication required
public_metrics	Bearer Token (any)
non_public_metrics	User context (owned posts only)
organic_metrics	User context (owned posts only)
promoted_metrics	User context (promoted posts only)

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Next steps

Data Dictionary

Complete field reference.

Authentication

Set up user context auth.